The Technique of Marketing Research

WHEELER, Ferdinand C. et al

Regular price $75.00 Sale

Prepared by the Committee on Marketing Research Technique of the American Marketing Society. Foreword by Frank R. Coutant. Bibliography and index.

Publication Info

  • Publisher: McGraw-Hill
  • Edition: First Edition
  • Date Published: 1937
  • Place Published: New York
  • ISBN: n/a


  • Condition: Very good +
  • Signed: No
  • Dust Jacket: No
  • Jacket Condition: n/a
  • Details:
    xvii, 432 p. 24 cm. 69 figures. Burgundy cloth hardcover. Signed by some of the authors on bookplate on front pastedown, dedicated to Nelson S. Seubert, whose name is impressed in gold on the front cover.

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