Practical inspiration for amateur crafters. Instructions mixed with general articles and information on products made in the past. Arts & Crafts magazine was aimed at those who saw their craftwork as more than a fashionable diversion; readers likely agreed with Arts and Crafts principles and aspired to semi-professional status at least. However, with the emphasis being on drawing, china painting, embroidery, jewellery, flowers, silk, etc., the magazine must have been aimed mainly at women, thereby demonstrating the vital role women played in the movement.
