I.C.S. Reference Library: Form Letters and Follow-up Systems, Catalogs, Booklets, Folders, Management of General and Mail-Order Campaigns, Miscellaneous Details of Management, The Advertising Agency, How to Enter the Practical Field
A comprehensive text full of examples and detailed instructions on how to conduct various kinds of advertising campaigns from form letters to catalogues. It also includes a section on the types of positions in the industry and how to obtain employment.
Publisher: International Textbook Company
Date Published: 1909
Place Published: Scranton
Condition: Very good +
Dust Jacket: No
Jacket Condition: n/a
Details: ICS Vol. 206. Various paginations. 23 cm. Hundreds of sample advertisements and office forms. Half leather with pebbled cloth, red speckled text block edges. Gold lettering on spine. Spine ends and corners a little worn. A bright clean copy with no underlining or notes.